Block Lists¶
Lime Marketing has different ways of ensuring you're not sending to recipients who have declined your communication or if the email address is invalid.
Opt-Out Lists¶
Each publication has its own opt-out list. The email addresses in this list are always excluded when doing a send out for that publication.
Total Opt-Out Lists¶
The email addresses in the total opt-out list are always excluded from all send outs. Only allow your recipients to do a total opt-out if you mean to never send any communication to them again.
Hard Bounce List¶
The email addresses in the hard bounce list are considered invalid due to bouncing in a way Lime Marketing interprets as that the email address doesn't exist. The email addresses in this list are always excluded. Email addresses are added here automatically after send outs when bounce statistics are analyzed.
Shared Block/Bounce List¶
The email addresses in the shared block list are considered invalid due to bouncing in a way Lime Marketing interprets as that the email address doesn't exist. The email addresses in this list are always excluded. Email addresses are added here automatically after send outs when bounce statistics are analyzed.
This list differs from the other lists since you can't access it. It's shared knowledge about invalid email addresses between all Lime Marketing customers.
GDPR and Block List Maintenance¶
What happens to the opt-out preferences for a recipient that is deleted from your Lime Marketing application?
The block lists can still keep track of which email addresses belong to which list. The block lists don't store the email address, which means it doesn't need an existing recipient to know where it belongs.
The block lists store a hash signature of the email address in their lists. This means that even if the recipient is deleted from Lime Marketing, the hash signature of the email address is still stored in the lists. If the same recipient were to be created again, Lime Marketing would know which lists it belongs to.
Because of this, the number of email addresses in a list can be greater than the number of recipients you can see in the list. You can only see the recipients that currently exist as recipients that belong to the block lists.