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Tracking

Cookies

Depending on how you are exposed to Lime Marketing, cookies are used in different ways.

For recipients of newsletters, SMS, and for persons filling out forms in surveys and events, etc., no cookies are used.

For users that log in and use Lime Marketing, the following cookies are stored:

  • Session identifier to keep track of authenticated users (expires=session)
  • Language preference (expires=1 year)
  • Feature usage tracking (expires=session-2 years) (shared with heap.io) (No personal data is shared with heap.io)

Statistics tracking

Statistics for send outs are collected using common techniques used by Lime-Marketing and other ESP services. No cookies are used for recipient tracking.

To measure link clicks all original link URLs in the email are replaced with a URL to Lime Marketing containing information about the original link, the recipient and the send out. When a recipient clicks this link, Lime Marketing is able to redirect the recipient to the original link URL and also store the recipient and which send out it was for.

Tracking email openings

Email openings are done is the same way as link clicks but with image source URLs. An 1x1 px invisible image is inserted into the content with a source URL to Lime Marketing containing details about the recipient and the send out. When the recipient device downloads the images (including our tracking image) Lime Marketing stores who opened and which send out.

The parameters in the links and image sources are secured with a checksum which we can use to detect tampering with parameters in the URL